Working towards a more advanced hashtag#demandforecasting setup is impossible if you don’t understand your demand drivers…

Demand drivers ➡ elements that drive change or explain shifts in your demand.

Broadly speaking, demand drivers fall into three categories:

💥 Facts
📚 Plans
🌐 Indicators

Every company has its own unique set of hashtag#demanddrivers. Getting a handle on them is essential in the quest for forecasting maturity, as they help increase forecast accuracy and reduce bias.

In a new article, our forecasting specialist Erik De Vos explains how you can identify your demand drivers and use them to work towards more advanced, AI-based forecasting: 🔗